Paragon reinforces its position as Orchard Road’s mecca for luxurious shopping as it announces a refreshed array of new tenants and revamped stores. Shoppers can look forward to an elevated retail experience, as Paragon continues to demonstrate its commitment to pamper shoppers who appreciate luxury and the finer things in life.

From a concept store, upmarket labels, gourmet F&B establishments to an artistic attraction, Paragon aims to envelop shoppers in a realm of luxury on every floor. The new tenants are the result of Paragon’s ongoing effort to bring covetable brands and concepts to patrons while collaborating with current tenants to ensure that their new décor complements the mall’s premium appeal.

Exclusive to Paragon, Avenue on 3 is a deluxe 8,000 sq ft concept store occupying the third floor of Paragon that offers an immersive retail experience. It is designed to be a one-stop luxury and lifestyle destination, filled with shoes, bags, and other accessories from a variety of high-end brands, this luxurious space is also home to its own cafe, artisanal chocolatier, and coffee/champagne bar.

The main draw of Avenue 3 is its impressive collection of ladies shoes that combine modern design and traditional craftsmanship, showcasing vertiginous heels to fuss free mules to ballet flats from brands such as Aquazzura, Gianvito Rossi, Alaïa, René Caovilla, Loewe, Giuseppe Zanotti and more. In addition to the dazzling array of stylish shoes, Avenue on 3 also retails accessories such as eyewear, handbags and jewellery from premium brands including Linda Farrow eyewear, handbags from Valextra, Tom Ford, and Lanvin, as well as jewellery from Oscar de la Renta, among others.

To elevate the retail experience further, Avenue on 3 also houses artisanal Lebanese chocolatier Patchi, a 40-seater café and a bar that serves coffee during the day and champagne and caviar from late afternoon. In addition, there will be suites for facials, blowouts, massages and manicures where customers can try out top-of-the-line skincare products including Dr. Barbara Sturm and MZ Skin. Avenue on 3 will also introduce its own customer relationship management smartphone app, which will extend rewards to its member base for purchases made.

Rediscover Paragon as a gastronomic and wellness haven with new tenants such as the mall-exclusive Crazy Rich Thai Café, which offers Thai-Western fusion dishes with an audacious twist and a photo worthy interior décor. Other dining concepts include Coast & Roast by Fish & Co., offering new recipes to delight both loyal and new customers; and Old Seng Choong, founded by renowned Singaporean pastry chef Daniel Tay.

Fashion labels opening shop for the first time at Paragon includes China’s leading sportswear and equipment label ANTA Sports, and sporting and lifestyle shoes and apparel label FILA, along with Jynns, a wellness brand offering health products ideal for personal consumption and Weekend MaxMara women’s casual wear label.

Engage in cultured pursuits as Paragon now offers a new attraction that is Linda Gallery, which showcases and sells various forms of art created by Chinese and South Asian artists. With 30 years of experience curating art for the public, expect to discover new emerging artists and high-quality exhibitions every time you visit the gallery.

Current tenants showcasing an updated outfit include contemporary fashion label Ted Baker, artisanal jeweller Daughters Diamonds lifestyle travel store Boarding Gate, and Singapore’s leading wine specialist 1855 The Bottle Shop.

Follow Paragon online and on social media:
Website: https://www.paragon.com.sg/
Instagram: https://www.instagram.com/paragon.sg/
Facebook: https://www.facebook.com/paragon.sg/