Objects of Desire: American Tourister Brings New ROLLIO Capsule Collection to Singapore

Be bold. Be daring. Be fearless. Be ahead of the fashion curve — it’s time to own the roll.

American Tourister, the renowned luggage brand known for its distinct, vibrant and energetic styles, paves the way for fashion-forward travel with an edgy new capsule collection. Introducing ROLLIO, a bold collection of cylindrical luggage and bags that breaks the boundaries of traditional luggage designs! Available in 5 varying sizes and 3 exciting colourways, the Rollio is now available in Singapore in mid-September at selected department stores, and on the official American Tourister site – in limited quantities only.

The ultimate companion for the modern urban traveller who’s always on the lookout for their next adventure, the Rollio collection draws inspiration from the stylish trends best adorned by Millenials and GenZs. A winner of the famed Red Dot Design Award, the Rollio’s distinctive cylindrical form is set to redefine travel fashion as we know it. In addition, the Rollio large spinner is also made from RECYCLEX™ fabric technology, a textile engineered from 100% post-consumer recycled PET plastic bottles, and has interiors treated with MICROBAN® Antimicrobial Technology, ensuring that all belongings are kept fresh and clean while travelling.

Comprising five products in varying sizes, the Rollio collection is the perfect blend of both style and substance, and was designed to accompany fashionable jetsetters to a multitude of settings and locales. Each piece in the Rollio collection is available in three vibrant colourways: Coral/Blue, Black/Red, and Light Grey/Lime.

Capturing the essence of urban vibrancy perfectly, the Rollio’s cutting-edge design, sleek exterior and bold accents not only reflect the hottest trends of the moment, but also give the collection a daring, futuristic energy, and fashion-forward flair. The capsule collection’s Red Dot Design Award is a testament to its exceptional design that extends beyond its striking exterior. Made of Polycarbonate shell material, the Rollio large spinner boasts dynamic features, such as double spinner wheels for effortless manoeuvring, and a 4-way expander that increases packing capacity by a generous 20 percent — perfect for those with numerous vacation looks.

Inside, a magnetic buckle is installed to safely secure all belongings, while the uniquely shaped packing cubes allow travellers to separate fresh clothes from used ones. For smaller necessities, a divider with mesh pockets is also attached and ready to be rolled and secured to one side when not in use. Sustainable and functional, the interior lining fabric is made from RECYCLEX™ fabric technology, a textile engineered from 100% post-consumer recycled PET plastic bottles and treated with MICROBAN® Antimicrobial Technology to inhibit the growth of microbes, ensuring that all belongings are kept clean and fresh during the travel. The Rollio Spinner is available in 2 sizes — a Large Spinner for your long-haul vacations, and a Cabin Spinner perfect for carry-on — both effortlessly combining practicality and style.

Perfect for carrying your essentials — and more — the Rollio Duffel Bag, Carry Bag, Crossbody Bag are the perfect finishing touch to any outfit. Available in several different sizes, these bags are the epitome of fashion-meets-function: Whether you’re packing for a weekend getaway or heading out on an urban adventure, these distinctive bags are the perfect canvas for its beholder to express their style unapologetically.

“American Tourister has always dedicated itself to constantly reinventing itself through trendsetting designs that are fresh and novel,” says Satish Peerubandi, Vice President, Samsonite Southeast Asia. “We are proud to share that the Rollio collection has been awarded the prestigious Red Dot Design Award for 2023, a testament to our commitment to offering the modern traveller high quality and exceptionally designed products, all while injecting a sense of fun and joy wherever they may go.” “The Rollio collection draws inspiration from the expressive nature of Gen Zs and Millennials, as well as the hottest trends in streetwear,” says Hazlina Dayangku, Head of Marketing & Brand Strategy, Samsonite Southeast Asia. “Fun and fashionable, this new collection pushes the boundaries of traditional luggage designs while staying true to American Tourister’s heritage.”

The Rollio collection is available online and in selected stores with prices starting from $79.

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