TOKYU HANDS, a favourite of shoppers, housewives, and avid lifestyle enthusiasts since its establishment 47 years ago, has changed its name and trade name to HANDS as of March 31st 2022, when it became a subsidiary of CAINZ CorporaDon, a major operating company in the BEISA Group.
The rebranding will more accurately honour its founding purpose of “Restoring the Hands”, and inheriting the past while updating for the future. HANDS’ new brand message, “Inspiration starts from your hands. Excitement begins from your hands,” will realise the goal of bettering lives and creating a lifestyle of culture. All HANDS stores including HANDS Singapore will carry the new company name and logo by the end of March 2024.
The new name, HANDS, is expected to bring creativity of all forms, to stir inspiration and to drive excitement at home and in life. The motif of the new logo, which is the “hand”, represents the starting point of the company. It is deliberately presented as a stylized imagery of the kanji word te (手) and is created in a continuous ‘single stroke’, symbolizing the founding purpose to inherit the past while updating for the future. It also incorporates the traditional existing deep green colour of HANDS, in hopes of continuing to uphold HANDS’ values and familiarity.

HANDS has many gibs for birthdays, weddings, Christmas and other occasions, and is pleased to introduce the following renewed services and new products for those who are looking for a special gib for their loved ones in the upcoming festive seasons. Look forward to the renewed gift-wrapping service. Present the perfect gib in a new wrapping design where you can wrap your purchased items neatly in various shapes and/or sizes for a nice presentation, while including a hand-written customized message on the top. It comes with a non-woven bag and an environmentally friendly paper closure and seal.

Hands Singapore exclusively pre-sells the Pilot high-end models for “Frixion Ball Knock Zone” pen to commemorate its first official launch in the ASEAN region. Find out more about the new Frixion series where its erasable ink is now equipped with denser ink colours, an increase in writing saturation and capacity while its new engineering reduces the noise of pen clicking. They come with Frixion refill upgrades that promise 30% increase in ink density, 40% increase in writing distance, and 70% increase in ink volume. A new-and-improved smart Dp holding system holds the pen nib steady for firm consistent writing each time.
Discover the new collection of the full line-up of Pilot MR3 series of fountain pens, roller ball and ballpoint pens, the new “Yubi-Makie” from Sailor Fountain Pen and many more. Each purchase comes with HANDS’s complimentary personalized Name Engraving Service Shoppers can surprise their loved ones with this added personalization to the gib.

Look forward to its renewed Healthcare Corner, where beauty and wellness enthusiasts are welcome to try out various healthcare products before making a purchase. This includes Backjoy Orthopedic Back Support and Orchard Central store-exclusive Nishikawa Keeps Hip Pillow Cushion for better spine alignment when you are seated.

Seeking to inspire creativity, ingenuity and imagination, the new HANDS welcomes shoppers with “7 Values”, implemented in different segments across its stores. Some of the initiatives include being inspired by new seeds of culture, by discovering new trends, hidden gems, and never-before-seen styles in stores. Expect to find and enjoy coffee products that open a new window into one’s life – such as immersion drippers, French presses, and cold brew bottles. Elsewhere, make everyday your own way, by exploring the imagination of lifestyle creativity through seasonal hot topics and trends. Discover this in a corner of exciting tools, kits, materials, and more to create lively and enjoyable stories for your personal and seasonal events of life. There will also be mechanical pencils from Japan, such as high-performance Pentel OrenzNero ranges to try out.

Celebrating the unveiling of its new name and new logo, HANDS has special promotions prepared to welcome new and loyal shoppers from 28th October – 5th November 2023:
– Redeem a free shopping bag with the new HANDS logo when you shop in-store. No minimum spend is required. –
Get a 10% off double discount coupon for your next purchase with a minimum spend of $30. Redeemable from 6 – 30 November, and 1 – 31 December 2023.
HANDS Singapore, Orchard Central Store
Address: 181 Orchard Rd #B1-07, Orchard Central, Singapore 238896
Opening Hours: 11am to 10pm daily
Official Website: www.hands-singapore.com.sg
