Cult Parisian womenswear brand, ba&sh, proudly unveils the much-anticipated launch of its flagship store at the iconic Marina Bay Sands in Singapore. This momentous occasion marks a significant milestone for the brand as it continues to expand its global foolprint into the vibrant and diverse Southeast Asian market.

Located within Singapore’s foremost retail destination Marina Bay Sands, renowned for its luxury retail and iconic architecture, Southeast Asia’s very first standalone ba&sh store recalls the need to dwell on the small things and enhance the essential: raw materials, soft colours evoking the earth such as clay, sand and grey that, together with the natural light, highlights the chromatic richness of the ba&sh collections.

The decor also follows the same style: natural materials such as wood and plaster stelae that serve as pedestals for accessories, rope curtains that delineate the spaces together with stoneware and ceramic wall sconces made in France.

Pillows, carpets and hanging baskets made of cotton and wool by Afghan craftsmen decorate the store, making it a warm and welcoming place like a “home sweet home” for the ba&sh family
The opening of the ba&sh store at Marina Bay Sands marks a new chapter in the brand’s global expansion strategy, solidifying its presence in one of Asia’s most dynamic and fashionconscious markets. The launch event promises to be a celebration of style, elegance, and the enduring allure of Parisian fashion, welcoming fashion aficionados and influencers to witness the unveiling of ba&sh’s latest collections in an atmosphere of elegance and sophistication.

Currently, ba&sh is promoting their Fall/Winter 2023 Collection, themed around versatility in styles. Armed with the spirit of play and plenty of colour, look out for a medley of faded and pastel colours in retro styles brushing shoulders with more natural and timeless shades, with bold, vividly co- loured touches in red, green, fuchsia pink and coral. Play around and use layers and match This new collection sees ba&sh emphasising layers to create complex silhouettes and a unique style, with emphases on combining structured tailoring with more pared-down styles and playful use of fabric. As the brand puts it – this isn’t just a collection – it’s freedom, providing you a wardrobe where anything’s possible.

ba&sh is located at The Shoppes at Marina Bay Sands, Canal Level, B2-110. Find out more on their website here, or follow the brand on Instagram (@bashparis)