The creators of Perrier, the iconic French brand renowned for its natural mineral water, proudly unveil Maison Perrier, an innovative new range of sparkling beverages. This exciting new brand marks a fresh chapter in the company’s storied French history, offering a diverse array of flavours and experiences to meet the changing needs and preferences of consumers throughout the day.

“Maison Perrier is more than just a beverage brand; it’s the House of Inspiring Possibilities,” says Mathieu Marchal, Regional Manager APAC Region of Nestlé Waters. “Our goal is to champion creativity in all its forms and bring a new level of pleasure and intensity to everyday moments. With a nod to the avant-garde spirit of French culture, Maison Perrier is here to surprise.”

Maison Perrier will launch with the following ranges:

• Maison Perrier Forever: sparkling water-based drinks flavoured with natural essences; a 0-calorie fusion of vivid bursting bubbles and natural fruit flavours, ranging from classics like lemon and lime to exciting options such as grapefruit, strawberry, and ginger lime.
• Maison Perrier & Magnetic Juice: the fusion of delicious fruit in sparkling water for a light and tasty refreshment break, pulling complementary fruits together for a union of flavours such as the Mango & Pineapple and Lemon & Guava. 
• Maison Perrier Chic: a sophisticated range of mocktails to provide an elegant non-alcoholic cocktail experience, with the Rosellini and Lemonjito inspired by the Bellini and Mojito cocktails respectively.

Maison Perrier beverages are produced using water from dedicated underground wells in the Vergèze region of France and are bottled at the company’s historic factory. This launch is part of the company’s ongoing commitment to sustainable water management, ensuring the long-term protection and stewardship of this vital natural resource.

In line with its mission to champion creativity, Maison Perrier has partnered with talented artists across disciplines. The brand will continue collaborating with artists throughout 2024 to inspire global creativity. The brand’s launch is also accompanied by a star-studded campaign film directed by Academy Award-winner Damien Chazelle. Set in a remote French chateau, the film features actress Lily Collins playfully exploring the range of new offerings, bringing to life the magical, witty, and colourful world of Maison Perrier.

Maison Perrier’s Singapore launch was held at a three-storey conserved shophouse with a historic facade accented with modern touches. The venue was ideal for the event, which reflect the creative and diverse essence of Maison Perrier’s three launch ranges.

The brand’s collaborative spirit with emerging artists was prominently displayed, such as with the talented rising star Maya Raisha, a singer-songwriter who captivated the audience with her performances in both French and English. DJ Samurai offered a genre-defying set, blending nu-disco with surprise funk and soul in the evening.

Maison Perrier products are currently available and on promotion across all major retail stores and e-commerce platforms. From October, displays and sampling will be conducted across different NTUC and Cold Storage outlets in Singapore. From 15th October, Maison Perrier will also be hosting a two-week pop-up at VivoCity Fairprice Xtra, with sampling and prizes to be won. To round off the Singapore launch, The Grocer Bar at Fairprice Finest Clarke Quay will be curating a cocktail menu using Maison Perrier products, available from 1st to 31st December 2024.

For more information, visit www.maisonperrier.fr or follow @MaisonPerrierSGP on Instagram.