In their first-ever shophouse takeover, globally trusted sensitive skincare brand Cetaphil® has launched the SkinLabs Pop-Up at 265 Beach Road,inviting Gen Z skincare lovers, beauty enthusiasts, and curious consumers to step into an immersive, science-led journey into skin health and innovation. Taking place from 26 to 29 June 2025, the event sees the brand transforming a vibrant two-storey shophouse space at Kampong Glam into an immersive experience.

Strategically located between Bugis Junction and the culture-rich streets of Haji Lane, one of the most vibrant hangout spots among the Gen Zs, Cetaphill® SkinLabs Pop-Up is a unique immersive experience designed to educate, engage, excite, and spotlight the brand’s dermatological expertise and the science behind its most trusted products.

Across multiple interactive touchpoints, visitors can experience Cetaphil®’s dermatologist-backed expertise through hands-on skincare zones, personalised consultations, complimentary hand massage and product discovery. Blending science-backed skincare with interactive lifestyle experiences, the Cetaphil® SkinLabs Pop-Up offers visitors a first-hand look into the brand’s latest innovation: the Gentle Exfoliating SA range, formulated to gently exfoliate rough, bumpy skin while respecting even the most sensitive skin.

“Cetaphil® has been trusted by generations in Singapore for over 30 years, and we are proud to keep pushing boundaries in how we connect with our customers. This pop-up marks our first shophouse takeover and is a deliberate choice that gives us an intimate, dedicated space to bring the brand to life in a way that truly resonates with our consumers, particularly Gen Zs. As a brand rooted in dermatological expertise and sensitive skincare, this setting allows us to engage meaningfully, educate personally, and deliver real value. From start to finish, the experience is powered by our products, with each one jam-packed with skin-loving ingredients that work gently, yet effectively,” said Ms Agnes Tan, Country Manager of Galderma Singapore, the company behind Cetaphil®.

The experience begins with visitors walking through giant frames shaped like Cetaphil’s signature product bottles, before getting to know the brand’s newest product – the Gentle Exfoliating SA Range consisting of a Cleanser and Lotion.

Featuring a blend of three acids AHA, BHA and PHA, the formulation of the new SA range is tailored to the needs of sensitive skin. This new formulation allows for gentle chemical exfoliation daily, a type of exfoliation that is milder than physical exfoliation that helps to minimise inflammation.

The triple acid blend is complemented by three additional key ingredients – glycerin, niacinamide and panthenol – to soothe irritation and strengthen the skin barriers of all skin types. Users of the new Gentle Exfoliating SA Range can look forward to softer, smoother and brighter skin in seven days of regular use, which helps to clear impurities and promote skin cell turnover.

And what better way to get to know the product than to try it yourself, with a free hand massage using the new Gentle Exfoliating SA Lotion? Guaranteed to make your hands feel that much better.

Besides trying out the Gentle Exfoliating SA range, visitors can also try out the Skin Lab with a professional skin analysis machine to tell you exactly the right products for you to use. You’ll get recommendations from a professional, and if you’re curious, stick around to join exclusive sessions hosted by a dermatologist, a dietician and a yoga instructor at $15/session and receive a Cetaphil® goodie bag worth more than $50 – with topics covering everything from exfoliation for sensitive skin to holistic approaches to improve skin health.

Other goodies include a free customisable denim tote bag when you spend a minimum of $30 on Cetaphil® products, with fabric stickers designed by LASALLE College of the Arts students. Pose with your bag and swag at the many photo spots around the pop-up, complete the booths and you’ll even score a free sample set and discounts on products! Come on down and share the magic of skin science & sensitive skin at Cetaphil® SkinLabs Pop-up, running till this weekend.

Cetaphil Skinlabs is open at 265 Beach Road from 26th to 29th June 2025.