Shopee is celebrating its 10th birthday with an elevated 12.12 experience designed to thank shoppers for a decade of support. This year’s 12.12 Birthday Sale delivers a bigger line-up of over 200 exclusive $12 Birthday Deals, a 25% off exclusive voucher for ShopeeVIP subscribers, and daily surprises at 12PM for all users. Five lucky shoppers will also walk away with a pair of business-class tickets to Seoul on Singapore Airlines (worth S$12,000). The 12.12 Birthday Sale kicks off on 11 December at 8 PM SGT and runs until 19 December.

“Reaching our 10 year milestone marks a decade of trust and learning with our shoppers,” said Chua Kel Jin, Director at Shopee Singapore. “They have welcomed us into their daily lives and placed their trust in us over time, and that continues to guide how we bring them better value, faster and more reliable deliveries and a broader assortment. We are grateful for their support, and this 12.12 gives us a meaningful moment to celebrate with them as we continue building an even better experience for many years to come.”

In time for this year’s 12.12 Birthday Sale, Shopee is introducing ShopeeVIP, a new subscription programme for shoppers who want smarter savings and more convenience throughout the year. For S$3.99/month, members unlock:
– extra 3% coins cashback
– an upsized 25% off voucher
– free doorstep delivery with no minimum spend powered by Fulfilled by Shopee
– exclusive access to major campaign deals

The combined value means subscribers can “confirm earn back” their full subscription cost. To sign up, users can click on the ShopeeVIP icon on the app’s homepage or via the ShopeeVIP tab on the “Me” page.

In celebration of 12.12, each ShopeeVIP subscriber will enjoy a bonus 25% off voucher plus exclusive access to ShopeeVIP Birthday Deals on 11 December 8PM. New users can sign up now for a two-month free trial to unlock all ShopeeVIP perks just in time for greater savings on their festive shopping.

From 11 December, 8PM, the celebrations come alive on the Shopee app. Every day until 19 December, users can check into the Shopee App for the Daily 12PM Birthday Surprise Game to unwrap a new reward. From free bubble tea vouchers to bonus Shopee Vouchers and Coins, shoppers can look forward to a fresh surprise every day. The excitement continues throughout the sale with more than 200 Exclusive Birthday Deals at S$1.20, S$12, and S$120, featuring jaw-dropping deals from brands like Ninja, Stanley and SK-II.

Shopee is starting the birthday celebrations early this year on 2 December with the 12.12 Livestream Countdown Party, featuring 18 days non-stop of back-to-back Shopee Live streams packed with the hottest deals and entertainment. Viewers can tune in to enjoy up to 25% off streamer-exclusive vouchers alongside star-studded appearances from celebrities Patricia Mok and Bonnie Loo, and fan favourite local livestreamers Branreckaymends and Melodyyap.

The celebrations peak on 11 December from 8PM to 12AM with the 12.12 kick-off show on Shopee Live, led by celebrity host Patricia Mok, and filled with more free bubble tea, hourly deals and exclusive vouchers. Shopee is closing out the year on a high note with a major giveaway for shoppers. This 12.12, every nett S$50 spent in a single transaction (from 11 December 8pm to 19 December) on the Shopee app earns an entry into the Spend & Win Giveaway for a chance to win a pair of business-class air tickets to Seoul, Korea on Singapore Airlines. Sign up now via the giveaway form from now till 19 Dec, and at the end of the sale, five lucky winners will be selected for an unforgettable year-end getaway.

Join Shopee’s sales and find out more at their website here