As Lunar New Year approaches, the idea of “home” begins to feel louder than the firecrackers outside. It lingers in the warmth of shared meals, the quiet rituals passed down through generations, and the comforting familiarity of being together again; even if only in spirit.

This season, Thai holistic wellness and fragrance brand PAÑPURI revisits one of its most evocative scents, Figtionalism, reintroducing it as a sensory tribute to reunion, remembrance, and every form of love that gathers under the same roof.

Elevated yet deeply familiar, Figtionalism captures the essence of festive togetherness, the glow of homes filled with laughter, the nostalgia of childhood moments, and the unspoken comfort of belonging. It is a fragrance that mirrors the Lunar New Year itself: reflective, intimate, and quietly joyful.

In a world where distance has become part of modern life, celebration no longer looks the same for everyone. Some journeys home stretch across cities, others across continents. Yet love finds ways to travel — carried in a lovingly prepared dish, a stick of incense lit from afar, or a familiar scent that instantly brings memories flooding back. Traditions evolve into new rituals, and family grows to include those chosen as much as those born into it.

PAÑPURI honours this evolving definition of reunion. Whether near or far, by blood or by bond, wherever warmth and intention gather, home takes shape. Through Figtionalism, the brand reflects a universal truth: that home is not always a place, but a feeling we carry within.

Figtionalism is ruled by the sun-ripened sweetness of Wild Fig, sourced from the dense valleys of Western Asia, gently balanced by the cool, verdant freshness of Cypress. The result is a scent that feels both grounding and tender, reminiscent of languid afternoons, quiet reflection, and moments of rest.

Soft, nurturing, and emotionally resonant, Figtionalism unfolds like an olfactive poem. It soothes the senses, grounds the spirit, and whispers of warmth, familiarity, and gentle romance, a reminder that the essence of home is often carried within us, wherever we may be.

To mark the Lunar New Year with intention and meaning, Figtionalism is offered in a curated range of formats, including extract perfume oil, candles, diffusers, and the Figtionalism Perfume Sachet, a refined and symbolic gift for the festive season, imbued with wishes of togetherness and well-being.

Rooted in Thai healing traditions and guided by contemporary wellness knowledge, PAÑPURI is known for its holistic approach to beauty and self-care. Every formulation is sustainably sourced and screened through the brand’s proprietary ZeroList™ standard, which excludes over 7,200 questionable ingredients, ensuring a clean, sensorial experience that nurtures body, mind, and soul.

As the Lunar New Year ushers in renewal and reflection, Figtionalism stands as a gentle invitation to pause, reconnect, and celebrate love in all its forms. Because wherever love gathers, under one roof or many, home always finds its way back.

Figtionalism is available this Lunar New Year at PAÑPURI stores worldwide, including the PAÑPURI Sensorial Boutique at Takashimaya Shopping Centre, Singapore.