This Lunar New Year, CapitaLand is launching Singapore’s first Augmented Reality (AR) Lion Dance performance, entertaining shoppers anytime and anywhere on their mobile devices, whilst rewarding them at the same time!The Spring to Joy Virtual Lion Dance (凯德迎春) campaign kicks off on 29th January 2021 and will give away over 20 million STAR$® (worth S$20,000 eCapitaVoucher) to lucky shoppers.
Mr Chris Chong, Managing Director, Retail, CapitaLand Singapore, said: “This Lunar New Year, we are excited to introduce innovative digital retail experiences that will enhance the festive celebrations for our shoppers and retailers. In keeping up with sustainability initiatives, we have expanded our suite of digital offerings, including the Virtual Lion Dance and e-AngPows, as safer, more convenient yet fun options for exchanging Lunar New Year wishes. This is also in line with CapitaLand’s mission to bring the joy of retail to our consumers 24/7, online and offline.”
For the month of February, CapitaLand is also making contactless new year reunions a breeze with e-AngPows this Lunar New Year. CapitaStar members can purchase and send their loved ones a limited-edition LEGO® e-AngPow via the CapitaStar app with a minimum purchase of S$20 eCapitaVouchers and receive an auspicious gift of 1,888 STAR$®.
Toss your yu sheng with the perfect festive ambience this year with CapitaLand’s E-lohei. Simply access this website from 3rd February 2021 and let your mobile device recite auspicious sayings in tandem with the addition of each ingredient, while you keep your masks on and toss the yu sheng with loved ones. Festive merrymaking done right and safe! At the end of the yu sheng toss, a lucky prosperity number will be flashed on your mobile device!
Southeast Asia’s largest LEGO® Festive Carnival continues into the Lunar New Year with refreshed LEGO® installations across 13 CapitaLand malls in Singapore. The malls are Bedok Mall, Bukit Panjang Plaza, Bugis+, Bugis Junction, Funan, IMM, JCube, Junction 8, Lot One Shoppers’ Mall, Plaza Singapura, SingPost Centre, Tampines Mall and Westgate.
Capture your special moments with the LEGO® installations and share on social media with the hashtags #FestiveCarnivalatCapitaLandMall and #Capitalandmallssg. Meet all your Lunar New Year shopping needs at participating CapitaLand malls and receive S$10 cashback with a minimum spend of S$80. More details can be found here.
With a spending of S$50 on the same day and in the same mall, shoppers stand a chance to win the top prize of a new NISSAN KICKS e-Power in the second draw of Spend and Win Big Draw at CapitaLand malls. An additional 10 lucky shoppers will win S$250 worth of eCapitaVouchers each.
The qualifying period for the second draw is 1st January till 31st March 2021. To take part, all you need to do is snap and upload your receipts via the CapitaStar App or ION Orchard App. Eligible spend includes purchases made at supermarkets, cinemas and arcades across 17 participating CapitaLand malls and CapitaLand’s twin digital platforms, eCapitaMall and Capita3Eats.
With 24/7 festivities, shopping and rewards lined up for you, spring into the joyous “niu” year with CapitaLand and look forward to an ox-picious 2021 ahead!
For more details, visit www.capitaland.com. Watch the AR Lion Dance here
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