Lifestyle: Redd+E partners up with Alliance to expand network into esports

Redd+E, the Esports arm of Reddentes Sports, continues to expand their network in esports, confirming their latest partnership with world-renowned esports organisation, Alliance. With the partnership, Redd+E will be recognised as Alliance’s official partner in Southeast Asia and granted exclusive rights to promote Alliance’s content and sponsorship agreements in the territories of Singapore, Vietnam, Malaysia and Indonesia.

Redd+E, through its parent company Reddentes Sports is a marketing agency that delivers smart and impactful solutions in the areas of sport and esports. Our services include media rights consulting, commercialisation development, event consulting, project management, organisational consultancy for sports associations, athlete management and marketing consultancy. Our goal is to provide services and value to transform organisations, businesses and communities by achieving their objectives through sports and esports.

Alliance is a professional gaming and esports organisation based in Sweden and has teams in some of the biggest gaming titles including Dota 2, Fortnite, Call of Duty and more. With the partnership, Alliance will work closely with Redd+E to develop a footprint in Asia, ensuring exposure and awareness of their teams and content beyond Europe.

Managing Director of Redd+E and CEO of Team Flash Mark Chew said, “Alliance is one of the biggest esports organisation in Europe while we have established a strong presence in Asia. This partnership will bring mutual benefits and we can take best practices from both companies and help each other develop an even stronger network in both regions.”

Other than commercial rights, another element of the partnership might also see both companies join forces in the region. Chew commented, “This is an exciting development for Redd+E and Team Flash. Alliance has some of the strongest esports teams in Europe and having their input and guidance will ensure that we can keep Team Flash’s roster competitive and continue to build our stable of esports teams.”

CEO, Alliance, Jonathan “Loda” Berg, said, “It hasn’t been long since we began our expansion into Southeast Asia and it’s a pleasure to be active in the region since day one. Our base and Wild Rift division is up and running and we have many exciting announcements, with new divisions and projects, lined up throughout 2021 and 2022. I’m very excited to partner up with Redd+E. Our goals for this market are big and I’m confident this partnership is the start of a long and fruitful relationship.”


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