Dawn Of A New Star: Wisma Atria announces its new mall app and refurbished interior

Wisma Atria, one of the pioneering malls in Singapore, was established in 1986 and will be celebrating its 40th anniversary in 2026. As a build-up toward this milestone, Wisma Atria is taking the opportunity to rejuvenate its offerings to reacquaint itself with loyal shoppers and cultivate new ones. From online to offline, Wisma Atria is poised to delight shoppers with its new mobile app, refurbished interior, and new tenants such as jewellery labels Kaleido and Michael Trio, and F&B brands such as Bilimbi, Subway and SUSHIRO.

In the spirit of charting new grounds, Wisma Atria is the proud presenter of the Wearnes Harley‑Davidson of Singapore X AMOS ANANDA collaboration. It consists of a limited edition 15-piece capsule collection of Harley-Davidson merchandise customised by Singaporean fashion designer and rising star Amos Ananda with his interpretation of a one-of-a-kind ‘Live Free. Ride Free’ print as well as a series of Harley-Davidson T-shirts specially designed with a ‘Uniquely Singapore’ Shophouse print.

This collaboration will be exhibited at L1 Atrium in conjunction with the official launch of the new mall app and refurbished interior from 27th Apr 2023. Shoppers can pre-order pieces from the capsule collection and T‑shirts by scanning a QR code at the showcase. Proceeds from the sale of the limited-edition capsule collection will be donated to Unlabelled Run, a charity that advocates the removal of prejudicial labels in our community to build an inclusive, cohesive, and compassionate society.

The exhibition includes the Harley-Davidson Nightster 975 motorcycle with its tank designed by Amos Ananda with his ‘Live Free. Ride Free’ print. Sponsored by Wisma Atria, this unique Harley-Davidson motorcycle is valued at $80,000 (after COE) and will be given away as the Grand Prize for the mall’s shopping campaign “DAWN OF A NEW STAR” running 28 April to 30 June 2023.

“Wisma Atria is proud to capture the imagination of shoppers with our new contemporary interior design and to connect on a more personal level via our mall app that keeps them informed of our mall activities, promotions, and reward programs. We are confident that this evolution will elevate Wisma Atria’s appeal among loyal and new shoppers to become their must-visit destination when they are in town,” enthused Ms Nicole Sia, Deputy General Manager of Wisma Atria.

She added: “The Wearnes Harley-Davison of Singapore X AMOS ANANDA collaboration is our highly‑anticipated offering where we blend established identities into a new and covetable line of merchandise that appeals to a wider spectrum of consumers. The sporty street-lux design of the capsule collection channels a distinguished rugged style that Harley-Davidson loyalists would recognise, while Millennials would connect with Amos Ananda’s creative flair defined by his rebellious philosophy.”

The new Wisma Atria app is designed to provide a host of services to enhance shoppers’ experience at the mall. These services include a rewards system, store directory, and offsetting parking charges using carpark e-coupons.The Wisma Atria app is available free to download in Apple App Store and Google Play Store.

The Dawn of a New Star shopping campaign runs from 28th April to 30th June 2023. To enter, shoppers need to spend a minimum of $100 between 28 April and 30 June 2023 (inclusive) to qualify* for one lucky draw chance* and one play* on a bike simulator located at Level 1 Atrium. For each week during the lucky draw period, the top three scorers will receive prizes consisting of Wearnes Harley-Davidson caps, t-shirts and Wisma Atria e-vouchers.

This Wearnes Harley-Davidson of Singapore x Amos Ananda collaboration will be showcased at Wisma Atria L1 Atrium from 27 April to 11 May 2023.

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