Founded in 2020, DETERMINANT is Asia’s authority in men’s shirts. Created for modern professionals who value simplicity, performance, and style, the brand delivers wardrobe solutions that allow wearers to focus on what matters most. With a relentless drive for innovation, DETERMINANT merges tailoring expertise, sustainable practices, and technological advancement to redefine essential menswear—one shirt at a time.

Now, as DETERMINANT celebrates its fifth year in business with a significant milestone: its official entry into the Singapore market. This exciting expansion kicks off with the launch of the brand’s first-ever pop-up store at Takashimaya’s Level 3 Men’s Department, open from May 2025.

Occupying a sleek 320 sq ft space, the pop-up serves as a preview of DETERMINANT’s first physical store in Singapore, slated to open in Q3 2025. The open-concept installation reflects the brand’s minimalist, modern aesthetics, accented in its signature blue and designed to give visitors a taste of the full retail experience to come.

DETERMINANT revolutionized the men’s shirt category when it launched in Hong Kong in 2020 with a bold concept: a white dress shirt available in 61 unique size combinations. This innovation culminated in the “THE61S” campaign in 2021, featuring 61 real men modeling each distinct size—an embodiment of DETERMINANT’s commitment to precise fit and inclusive design.

The Singapore pop-up will feature a curated selection of functional, high-quality essentials, including:

• 42 styles of dress shirts ($75–$120)
• 27 polos ($60–$75)
• 17 T-shirts ($45–$55)
• 12 bottoms ($120)
• 5 outerwear pieces ($150)

Customers can also experience the DETERMINANT Fitting Experience, where trained associates guide them through a personalized measurement and fitting process to find their perfect shirt size from the brand’s extensive offering.

What sets DETERMINANT apart is its integration of cutting-edge technology into everyday menswear. The brand incorporates 1,947 patented innovations, blending craftsmanship with performance to offer apparel that’s as smart as it is stylish.

Key proprietary technologies include:

• VISDRY™: Eliminates sweat stains for confidence and comfort
• Wrinkle-Free DP3.5: Keeps 100% cotton shirts crisp and breathable
• InstantCool: Advanced fabric blends to keep you cool and dry
• Regal Finishing: Enhances durability, color retention, and shape integrity

These innovations are thoughtfully integrated across product lines, available in dress shirts, polos, T-shirts, and pants—to elevate both form and function.

To celebrate the launch and Takashimaya Card Day (14–18 May 2025), shoppers can enjoy exclusive savings:

• 15% off with a minimum purchase of two items
• 20% off with a purchase of three or more items

This promotion is open to all shoppers—no Takashimaya Card required. To further build consumer confidence, DETERMINANT offers a 30-day return policy for all May 2025 purchases, ensuring a risk-free shopping experience.

“Singapore is a natural next step for us,” says Clement Chan, General Manager of DETERMINANT APAC. “Our success in Hong Kong has shown that there’s strong demand for well-crafted, functional menswear. Singaporean men are discerning, value functionality, and appreciate long-term value. We’re confident DETERMINANT will resonate deeply here.”

Looking beyond the pop-up, the brand plans to roll out experiential campaigns and local collaborations, reinforcing its commitment to regional growth and community engagement between 2025 and 2026.

DETERMINANT will pop-up at Level 3 Men’s Department, Takashimaya Department Store till 30th Aug 2025, open daily 10.00 am – 9.30 pm. More information available here