Objects of Desire: Skechers Brings The Heat To The Court With Its Latest Basketball Collection For Pro-Level Play

Skechers is raising its game with the launch of its latest Skechers Basketball® collection, a performance-driven lineup designed for athletes who demand both style and substance on the court. Now in its third iteration, the collection makes history with Skechers’ … Continue reading Objects of Desire: Skechers Brings The Heat To The Court With Its Latest Basketball Collection For Pro-Level Play

Objects of Desire: Skechers Serves Up Style, Comfort, and Performance for Pickleball Fans with new Viper Court Collection

As pickleball continues to sweep courts worldwide, Skechers, The Comfort Technology Company™, is stepping up its game with the latest Skechers Viper Court Collection. Designed for athletes and recreational players alike, the collection combines cutting-edge performance, all-day comfort, and bold … Continue reading Objects of Desire: Skechers Serves Up Style, Comfort, and Performance for Pickleball Fans with new Viper Court Collection

Objects of Desire: On and Zendaya Unveil Be Every You: A Campaign Exploring Duality in Motion and Style

Swiss sportswear brand On and Emmy-winning actress and producer Zendaya present Be Every You — a bold new campaign that explores identity and the freedom to move as every version of yourself. As both muse and creative collaborator, Zendaya leads a visual narrative that aligns with … Continue reading Objects of Desire: On and Zendaya Unveil Be Every You: A Campaign Exploring Duality in Motion and Style

Objects of Desire: On Opens First Flagship Store in Singapore, Igniting a New Era for Innovation and Performance Running in Southeast Asia

On, the Swiss sportswear brand renowned for redefining the sensation of running through innovative design and performance technology, announced today the opening of its first retail flagship store in Singapore. Launched in partnership with Gill Capital, this milestone underscores On’s commitment … Continue reading Objects of Desire: On Opens First Flagship Store in Singapore, Igniting a New Era for Innovation and Performance Running in Southeast Asia

Objects of Desire: Puma unveils Velocity NITRO™ 4, encouraging you to experience the way running should feel

PUMA has revealed the Velocity NITRO™ 4, the latest instalment in its much-acclaimed Velocity series. The most versatile of PUMA’s running line-up, Velocity NITRO™ 4 is built for all runners – regardless of time and distance – and designed for you … Continue reading Objects of Desire: Puma unveils Velocity NITRO™ 4, encouraging you to experience the way running should feel

Objects of Desire: HOKA Debuts Latest Evolution of FLY HUMAN FLY Campaign for Fall 2024

HOKA®, a division of Deckers Brands (NYSE: DECK), launches the latest evolution of its FLY HUMAN FLY globally integrated marketing campaign with an anthem film entitled ‘Bird’s Eye.’ Bringing the brand’s origin story to life, the film celebrates joyful performance, while inspiring movers everywhere to take … Continue reading Objects of Desire: HOKA Debuts Latest Evolution of FLY HUMAN FLY Campaign for Fall 2024

Objects of Desire: Celebrate National Day with ECCO’s Multi Flower Collection

As we prepare to commemorate Singapore’s 58th National Day, ECCO has unveiled the captivating Multi Flower Collection, featuring the classic ECCO SOFT 7 and the ever-versatile ECCO COZMO footwear, as well as the functional Pinch Bag and Pot Bag, that will get you in a celebratory mood. This … Continue reading Objects of Desire: Celebrate National Day with ECCO’s Multi Flower Collection