Category: Shoes

Accessories, Shoes

Objects of Desire: Skechers’ Court Classics Hotshot Is Back

If your days tend to blur from coffee runs to spontaneous meet-ups and late-night walks home, your sneakers should be able to keep up — without trying too hard. Enter Skechers Court Classics Hotshot, the court-inspired sneaker reintroduced with a modern refresh that’s all about ease, confidence, and everyday movement. Fronted by SEVENTEEN members DK, SEUNGKWAN, and DINO, the updated Hotshot collection captures the kind … Continue reading Objects of Desire: Skechers’ Court Classics Hotshot Is Back

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Accessories, Shoes

Objects of Desire: Skechers Drops the Football Standout Pack

Football has always been about more than just the scoreline. It’s about confidence. Presence. The kind of energy that shows before the first whistle is even blown. With the launch of the Skechers Football Standout Pack, Skechers makes it clear that modern football boots aren’t just tools for the game, they’re statements. Arriving in a striking Red/Black colourway, the Standout Pack is designed for players … Continue reading Objects of Desire: Skechers Drops the Football Standout Pack

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Shoes, Shopping

Shopping: ASICS and Issey Miyake Reimagine Movement with HYPER TAPING™

There’s something quietly powerful about collaborations that don’t shout. When two brands with deep histories and shared values come together, the result often feels less like a moment and more like a statement—one that lingers. That’s exactly the case with HYPER TAPING™, the first footwear collaboration between ASICS and MIYAKE DESIGN STUDIO (MDS), set to launch at the end of January 2026. At its core, … Continue reading Shopping: ASICS and Issey Miyake Reimagine Movement with HYPER TAPING™

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Accessories, Shoes

Objects of Desire: Skechers Brings The Heat To The Court With Its Latest Basketball Collection For Pro-Level Play

Skechers is raising its game with the launch of its latest Skechers Basketball® collection, a performance-driven lineup designed for athletes who demand both style and substance on the court. Now in its third iteration, the collection makes history with Skechers’ first-ever women’s basketball shoe, the SKX B-LITE, while also introducing four new men’s models engineered for power, speed, and comfort. NBA stars Terance Mann and … Continue reading Objects of Desire: Skechers Brings The Heat To The Court With Its Latest Basketball Collection For Pro-Level Play

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Accessories, Shoes

Objects of Desire: Skechers Serves Up Style, Comfort, and Performance for Pickleball Fans with new Viper Court Collection

As pickleball continues to sweep courts worldwide, Skechers, The Comfort Technology Company™, is stepping up its game with the latest Skechers Viper Court Collection. Designed for athletes and recreational players alike, the collection combines cutting-edge performance, all-day comfort, and bold style—helping players look and feel their best while chasing every point. Fronted by world-class pickleball champions Tyson McGuffin and Catherine Parenteau, the new lineup launches … Continue reading Objects of Desire: Skechers Serves Up Style, Comfort, and Performance for Pickleball Fans with new Viper Court Collection

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Accessories, Shoes

Objects of Desire: On and Zendaya Unveil Be Every You: A Campaign Exploring Duality in Motion and Style

Swiss sportswear brand On and Emmy-winning actress and producer Zendaya present Be Every You — a bold new campaign that explores identity and the freedom to move as every version of yourself. As both muse and creative collaborator, Zendaya leads a visual narrative that aligns with On’s ethos: empowering individuals through motion. “Movement has always been a part of how I connect with myself, and movement looks different for everyone. This … Continue reading Objects of Desire: On and Zendaya Unveil Be Every You: A Campaign Exploring Duality in Motion and Style

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Accessories, Shoes

Objects of Desire: On Opens First Flagship Store in Singapore, Igniting a New Era for Innovation and Performance Running in Southeast Asia

On, the Swiss sportswear brand renowned for redefining the sensation of running through innovative design and performance technology, announced today the opening of its first retail flagship store in Singapore. Launched in partnership with Gill Capital, this milestone underscores On’s commitment to deliver a premium experience and marks a significant step in deepening its footprint in Southeast Asia. Strategically located in the Jewel Changi Airport, this … Continue reading Objects of Desire: On Opens First Flagship Store in Singapore, Igniting a New Era for Innovation and Performance Running in Southeast Asia

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Accessories, Shoes

Objects of Desire: Puma unveils Velocity NITRO™ 4, encouraging you to experience the way running should feel

PUMA has revealed the Velocity NITRO™ 4, the latest instalment in its much-acclaimed Velocity series. The most versatile of PUMA’s running line-up, Velocity NITRO™ 4 is built for all runners – regardless of time and distance – and designed for you to experience the way running should feel. Comfortable at multiple paces, Velocity NITRO™ 4 delivers when you need it most; from tempo sessions to recovery … Continue reading Objects of Desire: Puma unveils Velocity NITRO™ 4, encouraging you to experience the way running should feel

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Accessories, Shoes, Shopping

Objects of Desire: Puma reveals FAST-R NITRO™ ELITE 3 super shoe

PUMA has officially unveiled the much anticipated Fast-R NITROTM Elite 3, its fastest ever running shoe, engineered to aid your pursuit of a new personal best. Debuted at the Boston Marathon, Fast-R NITROTM Elite 3 combines state-of-the-art technology with cutting-edge design, providing runners a rate of efficiency that could potentially shave minutes off your race day records – evidenced in a research study conducted by … Continue reading Objects of Desire: Puma reveals FAST-R NITRO™ ELITE 3 super shoe

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Accessories, Shoes, Shopping

Objects of Desire: HOKA Debuts Latest Evolution of FLY HUMAN FLY Campaign for Fall 2024

HOKA®, a division of Deckers Brands (NYSE: DECK), launches the latest evolution of its FLY HUMAN FLY globally integrated marketing campaign with an anthem film entitled ‘Bird’s Eye.’ Bringing the brand’s origin story to life, the film celebrates joyful performance, while inspiring movers everywhere to take flight with the belief that “We Are All Born To Fly.” To bring the new brand anthem film to life, HOKA partnered with its creative agency … Continue reading Objects of Desire: HOKA Debuts Latest Evolution of FLY HUMAN FLY Campaign for Fall 2024

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