Objects of Desire: Skechers Serves Up Style, Comfort, and Performance for Pickleball Fans with new Viper Court Collection

As pickleball continues to sweep courts worldwide, Skechers, The Comfort Technology Company™, is stepping up its game with the latest Skechers Viper Court Collection. Designed for athletes and recreational players alike, the collection combines cutting-edge performance, all-day comfort, and bold … Continue reading Objects of Desire: Skechers Serves Up Style, Comfort, and Performance for Pickleball Fans with new Viper Court Collection

Objects of Desire: On and Zendaya Unveil Be Every You: A Campaign Exploring Duality in Motion and Style

Swiss sportswear brand On and Emmy-winning actress and producer Zendaya present Be Every You — a bold new campaign that explores identity and the freedom to move as every version of yourself. As both muse and creative collaborator, Zendaya leads a visual narrative that aligns with … Continue reading Objects of Desire: On and Zendaya Unveil Be Every You: A Campaign Exploring Duality in Motion and Style

Objects of Desire: On Opens First Flagship Store in Singapore, Igniting a New Era for Innovation and Performance Running in Southeast Asia

On, the Swiss sportswear brand renowned for redefining the sensation of running through innovative design and performance technology, announced today the opening of its first retail flagship store in Singapore. Launched in partnership with Gill Capital, this milestone underscores On’s commitment … Continue reading Objects of Desire: On Opens First Flagship Store in Singapore, Igniting a New Era for Innovation and Performance Running in Southeast Asia

Objects of Desire: Puma unveils Velocity NITRO™ 4, encouraging you to experience the way running should feel

PUMA has revealed the Velocity NITRO™ 4, the latest instalment in its much-acclaimed Velocity series. The most versatile of PUMA’s running line-up, Velocity NITRO™ 4 is built for all runners – regardless of time and distance – and designed for you … Continue reading Objects of Desire: Puma unveils Velocity NITRO™ 4, encouraging you to experience the way running should feel