Swiss sportswear brand On and Emmy-winning actress and producer Zendaya present Be Every You — a bold new campaign that explores identity and the freedom to move as every version of yourself. As both muse and creative collaborator, Zendaya leads a visual narrative that aligns with On’s ethos: empowering individuals through motion. “Movement has always been a part of how I connect with myself, and movement looks different for everyone. This … Continue reading Objects of Desire: On and Zendaya Unveil Be Every You: A Campaign Exploring Duality in Motion and Style

On, the Swiss sportswear brand renowned for redefining the sensation of running through innovative design and performance technology, announced today the opening of its first retail flagship store in Singapore. Launched in partnership with Gill Capital, this milestone underscores On’s commitment to deliver a premium experience and marks a significant step in deepening its footprint in Southeast Asia. Strategically located in the Jewel Changi Airport, this … Continue reading Objects of Desire: On Opens First Flagship Store in Singapore, Igniting a New Era for Innovation and Performance Running in Southeast Asia

PUMA has revealed the Velocity NITRO™ 4, the latest instalment in its much-acclaimed Velocity series. The most versatile of PUMA’s running line-up, Velocity NITRO™ 4 is built for all runners – regardless of time and distance – and designed for you to experience the way running should feel. Comfortable at multiple paces, Velocity NITRO™ 4 delivers when you need it most; from tempo sessions to recovery … Continue reading Objects of Desire: Puma unveils Velocity NITRO™ 4, encouraging you to experience the way running should feel