Swiss sportswear brand On and Emmy-winning actress and producer Zendaya present Be Every You — a bold new campaign that explores identity and the freedom to move as every version of yourself. As both muse and creative collaborator, Zendaya leads a visual narrative that aligns with On’s ethos: empowering individuals through motion.

“Movement has always been a part of how I connect with myself, and movement looks different for everyone. This story felt personal – a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me it’s about embracing every little bit of ourselves, and being present in every version of yourself” says Zendaya.

A key highlight is the Cloudzone Moon, Zendaya’s first co-created sneaker with On: a striking silhouette that pairs a breathable mesh upper and supportive heel with CloudTec® cushioning for all-day comfort, while the apparel collection delivers lightweight, versatile pieces, structured bomber jackets, sleek bodysuits and coordinating track sets, designed to move seamlessly from studio to street.

The Zendaya Edition is now out at On Store Singapore, Jewel Changi, and online at on-running.com/sg.

Store Location and Hours
On Store Singapore
Jewel Changi Airport
78 Airport Blvd, #02-230/231
Opening hours : Monday to Sunday  10am – 10pm
More information available here