If sushi is your go-to comfort meal, there’s a new reason to head to Novena. Japanese conveyor-belt favourite SUSHIRO has officially opened its 18th outlet in Singapore at Novena Square 2, bringing its crowd-pleasing plates and celebratory opening deals right into the heart of one of the city’s busiest lifestyle hubs.

Located amid hospitals, offices and family-friendly malls, the new SUSHIRO outlet offers a convenient pit stop for everyone from healthcare workers on a break to families unwinding after a long day. Doors open from 8 January 2026, marking another milestone in the brand’s steady expansion across Singapore.

To kick things off, SUSHIRO is launching its January seasonal promotion, “Claws for Celebration”, a crab-centric showcase that highlights the natural sweetness and versatility of crab in a variety of sushi creations.

From 7 to 20 January, diners can indulge in dishes like Red Snow Crab with Uni and Ikura Gunkan (S$4.90++) and Mix Crab Stack with Crab Butter and Lemon (S$5.90++). The celebration continues from 21 January to 3 February, with new highlights including Spider Roll with Crab Meat and Salmon Roe (S$3.90++) and Mix Crab Stack with Basil Mozzarella (S$5.90++). With an extensive lineup of crab dishes rotating throughout the campaign, repeat visits are strongly encouraged — just remember, it’s all while stocks last.

As with any SUSHIRO opening, the Novena Square 2 outlet comes with exclusive promotions that make the wait worthwhile.

From 8 to 14 January, diners can enjoy two-for-one deals on fan favourites such as Bluefin Fatty Tuna, Salmon Roe Wrap, and Big Cut Fresh Salmon. The offers refresh from 15 to 21 January, featuring another round of crowd-pleasers like Medium Fatty Tuna, Jumbo Scallop, and Big Red Shrimp at wallet-friendly prices.

Adding to the festive mood, Premium Malts beer and Kaku Highball will be available at S$6.00++ each from 8 to 21 January, making it easy to toast to SUSHIRO’s newest opening.

In the spirit of the festive season, SUSHIRO is also rolling out Limited Edition Dakkosushi Chinese New Year Ang Bao across all outlets. With a minimum spend of S$50, diners will receive a pack of adorable red packets themed around the Year of the Horse, complete with an S$8 return voucher valid from 1 February to 30 April 2026.

Known as Japan’s largest conveyor-belt sushi chain, SUSHIRO continues to win fans with its consistent quality, value-for-money pricing and an extensive menu of over 100 sushi and side dishes. With the opening of its Novena Square 2 outlet, enjoying freshly prepared sushi, whether for a quick lunch or a leisurely meal, just became even more convenient. For sushi lovers in the Novena area, it’s time to grab a plate (or more) and join the celebration.

Sushiro Square 2 is open at 10 Sinaran Drive, Square 2 #01-01 to 05/23 to 32/45/46 Singapore 307506. Opening Hours: 11am – 10pm. More information available here