Fragrance is often thought of as something that announces your arrival. PAÑPURI is taking a subtler approach. The Thai niche fragrance and holistic wellness brand has introduced Care Eau de Parfum, a new collection of alcohol-free fragrances designed to sit closer to the body, becoming part of the daily ritual rather than simply a final flourish before heading out the door.

Launching in Singapore on 1 August 2026, the collection reimagines what Eau de Parfum can be. Instead of focusing solely on projection and intensity, PAÑPURI’s first alcohol-free Eau de Parfum formulation is water-based, crystal-clear and non-sticky, with fragrance designed to last for six to eight hours. It can be worn on pulse points as a traditional fragrance, misted through the mid-lengths and ends of the hair, or applied to dry or slightly damp skin as a body mist. The result is intended to feel lighter and more breathable, while still retaining the lingering presence associated with fine fragrance.

At the heart of the collection is PAÑPURI’s idea of “What Stays”, the notion that a scent becomes most personal once it settles onto the body and reappears throughout the day. Rather than creating fragrances around a particular destination, occasion or season, the ten scents are framed as “inner memories”, each built around an emotional state. The Quiet Between, for instance, pairs tomato leaf and galbanum for a green, grounded sense of clarity, while Whisper of Sun combines yuzu and basil for a bright, gently uplifting citrus warmth. Blue Hour Letters, with juniper berry and jasmine, captures the hazy introspection of the space between daylight and night, while I’ll Stay Until You Sleep brings together tuberose and vanilla for a softer, cocooning sense of comfort.

Other scents explore different shades of emotion. The Soft Within blends white tea and fig into a gentle, translucent skin scent; Little Light Still Burning combines pink pepper and guaiac wood for a warm expression of resilience; and The Ground Remembers, built around hinoki and labdanum, is the collection’s more earthy, meditative offering. There are also lighter floral and citrus compositions such as No One Is Watching, with lemon and neroli, Not the End Yet, pairing lily of the valley with coriander, and What the Wind Forgot, where rose and cherry blossom evoke something delicate, nostalgic and fleeting.

The fragrances are formulated with three ingredients selected for their skin- and hair-caring properties: organic aloe vera water for hydration, vegan rice-derived ceramide to support the skin and hair barrier, and a sugar cane complex intended to provide a silky finish as an alternative to silicone. The vegan formulation follows PAÑPURI’s ZeroList™ standards and is made without alcohol, animal-derived ingredients, sulfates, parabens, PEGs, mineral oils or silicones.

There is also a tactile, everyday element to the collection. Each fragrance comes with a protective drawstring pouch, while selected formats may be paired with accessories including a travel case, comb and mirror — details that reinforce the idea of fragrance as something to carry and return to throughout the day. It is a fitting direction for PAÑPURI, whose approach to wellness draws on Thai healing traditions alongside contemporary knowledge, treating scent as part of a wider relationship between body, mind and ritual.

For Singapore fragrance shoppers, Care Eau de Parfum is available in 50ml for S$199 and 10ml for S$92 at PAÑPURI Sensorial Boutiques at Takashimaya Shopping Centre and TANGS. For those who prefer their fragrance intimate rather than overpowering, the collection offers a different way to wear perfume — one that is less about leaving a trail and more about having a scent that stays with you throughout the day.