Tag: campaign

perfume

Scents and Sensibility: Le Labo launches CYPRÈS 21 Indigo Candle, providing meditation on craft, time and stillness

In an era of instant gratification and endless acceleration, Le Labo has always chosen a different tempo. The fragrance house’s latest special edition: CYPRÈS 21 Indigo, is no exception. More than a candle, it is a quiet homage to patience, lineage, and the enduring beauty of craft practiced by human hands. At the heart of this release lies aizome, the ancient Japanese art of indigo … Continue reading Scents and Sensibility: Le Labo launches CYPRÈS 21 Indigo Candle, providing meditation on craft, time and stillness

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perfume

Scents and Sensibility: Jo Malone release Limited-Edition Summer Favourite – Raspberry Ripple scent; Orange Marmalade returns

Jo Malone London unveils the latest addition to its ever-enchanting fragrance collection: Raspberry Ripple Cologne, a delightful new scent that captures the carefree joy of summer with a delicious twist. This playful fragrance is a tribute to a classic British indulgence: the swirled sweetness of raspberry ripple ice cream. Imagine juicy raspberry notes drizzled through creamy vanilla, elevated with a hint of tartness, it’s summer … Continue reading Scents and Sensibility: Jo Malone release Limited-Edition Summer Favourite – Raspberry Ripple scent; Orange Marmalade returns

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Accessories, Bags, Furniture, Homeware, Shopping

Objects of Desire: IKEA Singapore’s RestFest encourages better relaxation and proper rest in sleep-deprived Singapore

With the constant chasing of dreams and climbing the corporate and social ladder, doing everything we can to get ahead, Singapore has been ranked as the third most sleep-deprived country in the world. It’s not uncommon to see students, officer workers or just, anyone really, trying to catch a nap at places ranging from public transport, to a comfortable (enough) seat at the library. How … Continue reading Objects of Desire: IKEA Singapore’s RestFest encourages better relaxation and proper rest in sleep-deprived Singapore

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Accessories, Shoes, Shopping

Objects of Desire: HOKA Debuts Latest Evolution of FLY HUMAN FLY Campaign for Fall 2024

HOKA®, a division of Deckers Brands (NYSE: DECK), launches the latest evolution of its FLY HUMAN FLY globally integrated marketing campaign with an anthem film entitled ‘Bird’s Eye.’ Bringing the brand’s origin story to life, the film celebrates joyful performance, while inspiring movers everywhere to take flight with the belief that “We Are All Born To Fly.” To bring the new brand anthem film to life, HOKA partnered with its creative agency … Continue reading Objects of Desire: HOKA Debuts Latest Evolution of FLY HUMAN FLY Campaign for Fall 2024

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perfume

Scents and Sensibility: Viktor&Rolf release new ‘fem-power’ inspired campaign for ‘Flowerbomb’

Originally launched in 2005, Viktor&Rolf’s iconic Flowerbomb perfume is now embarking on a brand new campaign that explores the duality of womanhood, encapsulating both sensuality and what Viktor&Rolf have dubbed their ‘fem-power’, through reclaiming their body, honing their female gaze and unabashedly expressing their sex positivity. Remaining in the Top 10 US women’s fragrances and the Top 15 UK women’s fragrances since its launch, Flowerbomb … Continue reading Scents and Sensibility: Viktor&Rolf release new ‘fem-power’ inspired campaign for ‘Flowerbomb’

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Beverage, food, Singapore

POKKA Coffee launches ‘Let’s Pause, Let’s POKKA’ campaign to promote mental well-being

In celebrating 51 years and counting of their coffee products, POKKA Singapore, is marking this milestone with their new “Let’s Pause, Let’s POKKA” campaign to encourage coffee lovers to take pauses throughout the day, with POKKA coffee as their preferred choice of beverage. The campaign is fronted by actress Ya Hui; an ideal brand personality to embody the mantra of the campaign as she too … Continue reading POKKA Coffee launches ‘Let’s Pause, Let’s POKKA’ campaign to promote mental well-being

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