Australian menswear giant CONNOR is making its much-anticipated Southeast Asia debut with the opening of its first store at Bugis+ on 10 October 2025. Known as Australia’s largest menswear retailer, CONNOR is set to bring its signature mix of seriously … Continue reading Fashion Forward: Australia’s Largest Menswear Brand CONNOR Opens First Southeast Asia Store at Bugis+, Singapore
Skechers is raising its game with the launch of its latest Skechers Basketball® collection, a performance-driven lineup designed for athletes who demand both style and substance on the court. Now in its third iteration, the collection makes history with Skechers’ … Continue reading Objects of Desire: Skechers Brings The Heat To The Court With Its Latest Basketball Collection For Pro-Level Play
As pickleball continues to sweep courts worldwide, Skechers, The Comfort Technology Company™, is stepping up its game with the latest Skechers Viper Court Collection. Designed for athletes and recreational players alike, the collection combines cutting-edge performance, all-day comfort, and bold … Continue reading Objects of Desire: Skechers Serves Up Style, Comfort, and Performance for Pickleball Fans with new Viper Court Collection
Swiss sportswear brand On and Emmy-winning actress and producer Zendaya present Be Every You — a bold new campaign that explores identity and the freedom to move as every version of yourself. As both muse and creative collaborator, Zendaya leads a visual narrative that aligns with … Continue reading Objects of Desire: On and Zendaya Unveil Be Every You: A Campaign Exploring Duality in Motion and Style
On, the Swiss sportswear brand renowned for redefining the sensation of running through innovative design and performance technology, announced today the opening of its first retail flagship store in Singapore. Launched in partnership with Gill Capital, this milestone underscores On’s commitment … Continue reading Objects of Desire: On Opens First Flagship Store in Singapore, Igniting a New Era for Innovation and Performance Running in Southeast Asia
PUMA has revealed the Velocity NITRO™ 4, the latest instalment in its much-acclaimed Velocity series. The most versatile of PUMA’s running line-up, Velocity NITRO™ 4 is built for all runners – regardless of time and distance – and designed for you … Continue reading Objects of Desire: Puma unveils Velocity NITRO™ 4, encouraging you to experience the way running should feel
PUMA has officially unveiled the much anticipated Fast-R NITROTM Elite 3, its fastest ever running shoe, engineered to aid your pursuit of a new personal best. Debuted at the Boston Marathon, Fast-R NITROTM Elite 3 combines state-of-the-art technology with cutting-edge … Continue reading Objects of Desire: Puma reveals FAST-R NITRO™ ELITE 3 super shoe
With the constant chasing of dreams and climbing the corporate and social ladder, doing everything we can to get ahead, Singapore has been ranked as the third most sleep-deprived country in the world. It’s not uncommon to see students, officer … Continue reading Objects of Desire: IKEA Singapore’s RestFest encourages better relaxation and proper rest in sleep-deprived Singapore
HOKA®, a division of Deckers Brands (NYSE: DECK), launches the latest evolution of its FLY HUMAN FLY globally integrated marketing campaign with an anthem film entitled ‘Bird’s Eye.’ Bringing the brand’s origin story to life, the film celebrates joyful performance, while inspiring movers everywhere to take … Continue reading Objects of Desire: HOKA Debuts Latest Evolution of FLY HUMAN FLY Campaign for Fall 2024
Renowned Danish premium leather footwear and lifestyle brand, ECCO, is excited to unveil the ECCO GOLF LT1, a groundbreaking hybrid golf footwear that seamlessly blends style and functionality to bring a new level of lightness to the wearer. This comes … Continue reading Objects of Desire: ECCO Unveils Cutting-Edge ECCO GOLF LT1 Footwear
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