Food For Thought: Paris Baguette opens largest store to date at 313@Somerset

Bakery and patisserie chain Paris Baguette has recently opened its very first duplex store at 313@Somerset. This newly opened outlet is Paris Baguette’s biggest to date, and the first in Singapore to offer exciting, never-before-seen additions to their comprehensive range of offerings, including a new beer menu offering craft beer and its range of specially infused
Beer-based Cocktails.

“We are really excited for this new outlet launch in the heart of Orchard Road as it marks many firsts for us, especially in regards to our menu offerings. This outlet is a perfect location to wind down after a hectic day at work with our specially infused Beer-based Cocktails while chilling in our open alfresco seating area against the scenic city backdrop of Singapore’s renowned shopping district,” said Ms. Hana Lee, Vice President of Paris Baguette, South East Asia.

Spanning over 3,200 square feet with a capacity of 80 seats taking into account social distancing measures, this new contemporary outlet not only stands as Paris Baguette’s largest store yet but is also its only outlet with alfresco dining located on the first floor. Those who prefer dining indoors with the comforts of air conditioning can do so on the second floor, which features a large open kitchen including a baking and cake room. Customers are greeted with a sensory experience through the open kitchen concept where the sounds and sights of their dishes fill the atmosphere and add to the taste of their meals.

Decked in warm lighting, the new store spots Paris Baguette’s signature elegant and modern interior, which oozes a cosy, soothing ambience for the perfect casual night out with friends. As with every Paris Baguette outlet, the entrance displays an extensive spread of delectable fluffy breads, buttery pastries and delightful desserts that fill the street with the pleasant aroma of
baked goods. In addition, there are also sandwiches, salads and hot meals to satiate the appetite at any time of the day.

Fans of beer are in for a treat – Paris Baguette has teamed up with homegrown brand, Archipelago Brewery, to add freshly brewed craft beers to their already extensive menu. Renowned for delivering outstanding, award-winning craft beers, the beers at Archipelago Brewery are individually handmade with fresh, quality ingredients. Customers can now crack open a cold one at Paris Baguette 313@Somerset with the following bestsellers from Archipelago Brewery – Summer IPA, Bohemian Lager, Belgian Wit, Singapore Blonde Ale and Tropical Pale Ale. The iconic Tiger Beer and Heineken beers are also available for order. The beers retail at $11.00 per bottle (prices inclusive of GST).

Aside from incorporating beers into their menu offerings, Paris Baguette has gone a step further to include both thrilling and yet heady specially infused beer-based cocktails as part of a first ever collaboration with Tiger Beer Singapore and Paris Baguette Singapore. Comprising an
innovative infusion of Paris Baguette’s signature TEATRA teas or Café Adagio coffee beans mixed with Tiger Beer’s Tiger Crystal Beer alongside aromatic fruity flavours, these unique drinks are set to take your tastebuds on an adventure.

Only available at the new Paris Baguette 313@Somerset outlet, this series of beer-based cocktails includes four dynamic drinks. Fans of Earl Grey can look forward to the Young Earl Grey Crystal, which combines the smoky taste of Earl Grey tea with the acidity of blueberries. Green tea enthusiasts can opt for the Hadong Green Tea Crystal, which incorporates the versatile green tea with fruity green grapes and fresh mint leaves. Akin to a mixed berry
cocktail, the First Breakfast Crystal mixes the bitterness of black tea with tangy raspberries, for a malty yet refreshing thirst quencher. Those looking for a caffeine boost will not be disappointed as well with the Café Adagio Espresso Crystal, which includes Paris Baguette’s own hearty coffee bean espresso base. All four flavours are topped off with the warm, floral notes of vanilla syrup and the refreshingly crisp taste of Tiger Crystal Beer, and are priced from $11.00 to $13.00 per cup.

In celebration of the new outlet opening at 313@Somerset, Paris Baguette is introducing a
specially-designed, limited-edition tote bag. The bag features a design of the brand’s bestselling
Signature Yogurt Cream Cake and is priced at $20.00. It is exclusively available at Paris Baguette 313@Somerset, while stocks last.

In conjunction with the new outlet opening, Paris Baguette is offering a range of promotions for its loyal customers. Exclusive to Paris Baguette at 313@Somerset for in-store dining:

  • Enjoy any two slices of cake at the promotional price from $12.00 – the
    promotion will last till 28th February 2021.

    Exclusive to Paris Baguette at 313@Somerset via GrabFood delivery:
  • Redeem a free limited-edition tote bag with the purchase of any whole cake
    via GrabFood delivery – orders has to be placed from Paris Baguette
    313@Somerset and the promotion will last till 14th February 2021.

    Available at all Paris Baguette outlets:
  • Enjoy a slice of Paris Baguette’s signature fresh strawberry yogurt cake and
    a cup of café latte at the promotional price $12.00 (U.P. $15.00).

Find Paris Baguette on their website and on Facebook and Instagram


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