Shopping Time: Sun & Sand Sports launches first store in Singapore

Opening speech by Mohammad A. Baker, Deputy Chairman and CEO of GMG

With the increasingly hot weather in Singapore, it’s time to find more ways to dress down but still look good. Look no further than Sun & Sand Sports (SSS), which launched its first store in Singapore over the weekend. Known as one of the Middle East’s largest sports retailers, SSS brings with it an immersive sporting concept that combines the latest in digital retail technology with a wide selection of fitness and lifestyle products, all of which carry the essential message that sports is about having fun – not just about winning.

Located at the second floor of Raffles City and spanning over 11,000 sq ft, the new store offers over 21 diverse brands across varying sports and intensity levels, encouraging fitness enthusiasts to redefine the conversation about performance and how sports can be used as a means to pursue one’s happiest self. Shoppers can also expect to find various experiential zones and educational spaces peppered throughout the store, creating a vibrant and exciting new shopping experience.

Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “We are incredibly excited to have Singapore be the launchpad for our first Sun & Sand Sports store in Asia. Since the founding of GMG in 1977, we have been innovating new ways to create superior experiences for both our customers and brand partners. The opening of our first Southeast Asian SSS store in Singapore is a testament to our belief in the region’s strong growth, and we believe this will open the pathway to many more opportunities in the future.”

Carl Masterman, President – Sports of GMG, said: “At GMG, we are committed to enhancing people’s active lifestyles, and are proud to share our unique concept of a seamless shopping experience that combines both new technology and exciting in-person touchpoints. We are proud to further our commitment and mission of showing people that sports is more than just about winning, and that it is about having fun.”

Established in 1979 in Dubai, UAE, Sun & Sand Sports is known for championing a strong sporting and active lifestyle across the Middle East with its solid portfolio of the world’s most known and loved sports and lifestyle brands. Today, the brand represents a sports haven for Middle Eastern customers and offers seamless and superior shopping experiences for its customers both online and offline, all with the aim of showing how sports is the perfect conduit for happiness.

SSS will also be opening a second store at Bugis+ and Westgate later this year with more details to follow. The brand plans to open 11 stores across the Southeast Asian market, including Singapore and Malaysia, in the next 36 months. Sun & Sand Sports hope to ride on this sporting journey with the community for professional and rising athletes alike.

Conveniently located a stone’s throw away from City Hall MRT Station, the sporting playground within the SSS store offers an expansive range of high-performance sporting goods from some of the world’s foremost brands such as Nike, Adidas, New Balance, Puma and Under Armour. Beyond sporting wearables, SSS also offers a wide selection of athletic equipment for yoga, weight training, home gym, and many others. 

Fuelled by the brand’s commitment to creating a fun and engaging experience to challenge every sportsman to be the best version of themselves, SSS invites shoppers to put their products to the test in several exciting experiential zones spread throughout the store. 

Digital LED Plinths come equipped with levitating shoes and pickup sensors to give a modern and engaging consumer experience for customers to learn more about each product. A customisation zone also allows shoppers to truly make products their own, while an in-store digital foot scanner also makes shoe shopping a breeze. Looking for new style inspiration? The ever-changing Trend Edit Zone curates some of the store’s best and most stylish products of the moment.

The new Sun & Sand Sports store in Singapore – at #02-03/04 of Raffles City, 252 North Bridge Road, Singapore 179103 – is open daily from 10am to 10pm. More information available on their Instagram

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s