Nostalgia meets modern lifestyle at Singapore’s first-ever White Rabbit (大白兔) Lifestyle Concept Store, now open at Plaza Singapura. From iconic milk candies and halal-certified ice cream to custom streetwear, scented collectibles and rabbit-inspired diamond jewellery, the beloved White Rabbit brand gets a lifestyle makeover in Singapore.

Launched by Hao Food SG, the official and authorised distributor of the widest range of authentic White Rabbit products in Southeast Asia, the immersive six-month pop-up transforms one of Asia’s most beloved confectionery brands into a full-fledged lifestyle experience. Running from 1 June to 24 November 2026, the concept store introduces an extensive range of food, fashion, collectibles, homeware and Singapore-exclusive merchandise that celebrates the enduring appeal of the iconic White Rabbit brand.

Conveniently located on Level 1 of Plaza Singapura next to the travellator near the taxi stand entrance, the experiential pop-up invites visitors of all ages to rediscover a childhood favourite through new flavours, personalised keepsakes and exclusive collaborations.

Best known for its iconic milk candy, White Rabbit continues to reinvent itself while staying true to the nostalgic flavour that has captivated generations. At the heart of the concept store is a candy bar where shoppers can create their own customised mix-and-match candy packs for just $5 per 100g, choosing from a colourful assortment of flavours including mint, matcha, red bean, chocolate, mango, banana, coconut, yoghurt, coffee and the classic original.

Fans can also take home a variety of collectible candy formats, including:

• White Rabbit Candy Bottles in Tiramisu, Matcha and Ice Cream flavours ($6.50)
• White Rabbit Glass Jar with approximately 50 original candies ($10)
• Creative Tin with approximately 30 original candies ($12)
• White Rabbit Assorted Candies Tissue Box ($22)
• White Rabbit Assorted Candies VIP Gift Box featuring 12 flavours ($28)

Exclusive to Singapore are special gift sets such as the White Rabbit Multibox ($29) and the Red Tin Junior Set ($38), which includes a magnet, scented keychain and collectible tin carrier.

A major highlight of the pop-up is its extensive range of White Rabbit ice cream, crafted by Shanghai Bright Dairy and exclusively distributed by Hao Food SG. Contrary to popular belief, these frozen treats are not made from melted White Rabbit candies. Instead, each recipe is specially developed to recreate the brand’s signature creamy flavour while offering a refreshing and balanced taste profile. Better still, the range is halal-recognised.

The newest launch at Plaza Singapura is the White Rabbit Toffee with Almonds Ice Cream Stick, featuring a rich buttery toffee flavour enhanced with real roasted almonds.

The lineup also includes:

• White Rabbit Original Ice Cream Stick 65g ($3.50)
• White Rabbit Chocolate Ice Cream Stick 65g ($3.50)
• White Rabbit Sea Salt Cheese Chocolate Cone ($3)
• White Rabbit Dairy-Free Prune Stick ($3)
• White Rabbit Mini Ice Cream Stick 33g ($1.50)
• White Rabbit Premium Ice Cream Cup 70g ($5.50)

Visitors can also enjoy White Rabbit Milk Packets for $2 each.

Expanding beyond candy and ice cream, White Rabbit is introducing a healthier dairy-inspired snack in the form of White Rabbit Dairy Bars. High in protein, enriched with Vitamin D and low GI, the versatile cheese bars can be enjoyed on their own, paired with fruits and crackers, or melted into sandwiches. They retail at $1.60 each or two for $3, offering a convenient snack option for health-conscious consumers.

For the first time, White Rabbit is entering the fashion scene with a dedicated streetwear capsule collection. Exclusive to Singapore is a brand-new White Rabbit T-shirt design available only at the Plaza Singapura store. Made from 100% cotton with moisture-wicking properties, the unisex T-shirts retail at $35 and are available in sizes XS to L.

The collection also includes:

• White Rabbit Caps in four colours ($12)
• White Rabbit Sling Bag ($32)
• White Rabbit Tote Bag ($13)

Blending playful nostalgia with contemporary design, the collection allows fans to wear a piece of their childhood memories.

Collectors will find plenty to love at the concept store. Among the most charming items are the White Rabbit Candy-Scented Pouch Charms, available in three designs — Wish Upon a Star, Lucky Clover and Red Apple. These practical mini bags can hold small essentials such as cards or earbuds while adding a sweet scent to any bag. The pouch charms retail at $18 each or three for $42.

Fans can also try their luck with the One Day of Baby Rabbit Fragrance Pendant Mystery Box collection, featuring six adorable designs and one secret edition. Each mystery box retails at $25.

Additional collectibles include:

• Junior Scented Keychain ($20)
• White Rabbit Candy Magnets ($6)
• White Rabbit Floral Magnets ($10)
• Fluffy Notebook ($15)
• Retro 80s Tin ($16)
• White Rabbit Pillow ($28)

For plushie lovers, White Rabbit’s mascot Junior is available in three sizes:

• Small Junior Plushie (20cm) – $30
• Medium Junior Plushie (35cm) – $80
• Large Junior Plushie (50cm) – $108

Adding a uniquely local touch is Pomu, a special-edition plush keychain created in collaboration with Arc-en-Ciel Café. Inspired by whimsical clouds and playful imagination, the Singapore-exclusive collectible retails at $18 and is available exclusively through the White Rabbit Lifestyle Concept Store and Arc-en-Ciel Café.

Beyond food and fashion, the store expands White Rabbit into an entire lifestyle universe. Visitors can shop a curated range of home and lifestyle products including:

• White Rabbit Auto Umbrella ($25)
• White Rabbit Flower Umbrella ($25)
• White Rabbit Reverse Fold Umbrella ($25)
• Classic Enamel Cup ($16)
• Thermal Cup 350ml ($30)
• Tumbler with Keychain 340ml ($32)
• Ceramic Plate ($20)
• Lip Balm ($14)
• Hand Cream ($10)

The expanded product lineup reinforces White Rabbit’s evolution from a nostalgic candy brand into a contemporary lifestyle label.

One of the most interactive features of the pop-up is the Singapore-exclusive White Rabbit Studio, where visitors can personalise selected merchandise and create one-of-a-kind keepsakes. Customers can customise T-shirts, tote bags, tag key rings and selected accessories using exclusive White Rabbit iron-on patches.

Patch pricing starts from:

• Alphabet Patches: $2 each
• Small Decorative Patches: $4 each
• Singapore-Exclusive Patches: $6 each

Additional customisation options include a Strap Keychain ($12), while customisable caps are expected to launch at a later date. Shoppers who spend a minimum of $60 in a single receipt will receive a complimentary White Rabbit tote bag, while stocks last, which can also be personalised at the studio.

For those looking for a more elevated keepsake, White Rabbit has partnered with Mia Liora Lab to launch a rabbit-inspired diamond jewellery collection. The four-piece collection includes earrings, a ring, a necklace and a bracelet.

Adult pieces retail at $799 each, featuring 1.1-carat diamonds for the earrings and 0.9-carat diamonds for the ring, necklace and bracelet. Children’s versions retail at $599 each, featuring 0.6-carat diamonds for the earrings and 0.45-carat diamonds for the remaining pieces. Customers who make any White Rabbit purchase will enjoy a 10% discount on the jewellery collection. Those who complete the full four-piece set will receive a complimentary 35cm Junior Bunny plush.

Whether you’re reliving childhood memories through your favourite milk candy, discovering new ice cream flavours, customising your own White Rabbit apparel or shopping for collectibles and jewellery, the White Rabbit Lifestyle Concept Store offers something for everyone. Bringing together food, fashion, collectibles and creativity under one roof, the pop-up is a celebration of one of Asia’s most iconic brands, reimagined for a new generation.

White Rabbit Lifestyle Concept Store
Where: Plaza Singapura, Level 1 (next to the travellator near the taxi stand entrance)
Opening Hours: Daily, 10am to 10pm
Pop-Up Period: 1st June to 24th November 2026